SMART CHOICE IS A PROPRIETARY BRAND OF FOOD AND HOUSEHOLD GOODS CREATED BY MEGAMARKET.
OUR GOAL WAS TO EXPAND THE BRAND'S VISUAL IDENTITY SYSTEM AND DEVELOP A SCALABLE PACKAGING SYSTEM THAT COULD ADAPT TO AN EVER-GROWING PRODUCT RANGE.
IT WAS IMPORTANT TO CREATE A UNIVERSAL DESIGN THAT WOULD INCREASE BRAND AWARENESS AND ENHANCE THE PRESENCE OF SELF-BRANDED PRODUCTS IN CUSTOMER BASKETS.
AS A TEAM WE HAVE STRUCTURED THE BRAND INTO THREE CATEGORIES — BASIC, EMOTIONAL, AND PREMIUM, EACH WITH ITS OWN VISUAL SYSTEM: ILLUSTRATION STYLES, ICONOGRAPHY, AND TYPOGRAPHY. THE DESIGN IS BASED ON THE MODULAR BENTO BOX SYSTEM
SERVICES:
PACKAGING, GUIDELINE, PROMT GENERATIONS, ART-DIRECTION
TEAM:
PODRIADCHIKOV VASILII (ART DIRECTION)
ALENA PURAEVA (LEAD DESIGN)
ALEX EZHOV (DESIGN, AI)
SASHA BAZAN (MANAGENENT)
MARIA SOROCHENKO (MANAGENENT)
VARVARA KABANOVA (GUIDEBOOK)
YANA YESIS (DESIGN)
DARIA LALETINA (AI)
SERVICES:
PACKAGING, GUIDELINE, PROMT GENERATIONS, ART-DIRECTION
TEAM:
PODRIADCHIKOV VASILII (ART DIRECTION)
ALENA PURAEVA (LEAD DESIGN)
ALEX EZHOV (DESIGN, AI)
SASHA BAZAN (MANAGENENT)
MARIA SOROCHENKO (MANAGENENT)
VARVARA KABANOVA (GUIDEBOOK)
YANA YESIS (DESIGN)
DARIA LALETINA (AI)
TENDEN IS A BRAND THAT CAREFULLY ACCOMPANIES YOU ON YOUR JOURNEY TO A BETTER LIFE, INSPIRING SMALL YET SIGNIFICANT CHANGES.
YOU DON’T NEED TO QUIT YOUR JOB, MOVE TO ANOTHER COUNTRY, RADICALLY CHANGE YOUR STYLE, OR LOSE WEIGHT — YOU CAN START WITH SMALL STEPS TOWARDS YOURSELF AND NOTICE THE TRANSFORMATION.