A HUGE NUMBER OF WOMEN DEVOTE THEIR LIVES TO SCIENCE, BUT THEIR CONTRIBUTION REMAINS UNNOTICED AND THE IMPORTANCE OF THE INDIVIDUAL FADES AGAINST THE BACKGROUND OF DISCOVERIES.
THE PROJECT INCLUDES A FULL-LENGTH FILM AND SOCIAL MEDIA. IT'S MAIN GOAL IS TO POPULARIZE SCIENCE AND HIGHLIGHT THE PROBLEM OF THE INVISIBILITY OF WOMEN IN THIS FIELD.
I STARTED WITH AN IMAGE THAT SHOULD BECOME THE BASIS OF THE POSTER. OF COURSE IT HAD TO BE A WOMAN. BUT WHAT SHOULD SHE LOOK LIKE?
AS A REFERENCE, I TOOK THE PAINTING “THE BIRTH OF VENUS”, AS A WOMAN’S APPEARANCE TO THE WORLD.
THE YOUNG RED-HAIRED GIRL LOOKS CALM, BUT NOT JOYFUL. THE PATH AHEAD PROMISES HER DIFFICULTIES THAT SHE WILL HAVE TO FACE. JUST LIKE ANY GIRL THESE DAYS WHO DECIDED TO CONNECT HER LIFE WITH SCIENCE.
THE TYPEFACES WERE INSPIRED BY THE LATE 19TH/EARLY 20TH CENTURY PROTESTS AROUND THE WORLD (IN PARTICULAR WOMEN'S MARCHES)
AT THIS TIME, THE ESTABLISHED POSTER GENRE BEGAN TO DICTATE THE RULES OF LOUD STATEMENTS FOR MANY YEARS TO COME.
SERVICES:
IDENTITY 360, PRINT, DIGITAL TEMPLATES, PROMT GENERATIONS
TEAM:
ALEX EZHOV (DESIGN, ART DIRECTION)
ANASTASIA MIKHAILOVA (WEB DESIGN)
ANASTASIA ARTYUK (GENERAL PRODUCER)
NATALIA EROKHOVA (COPYWRITE)
AND MANY MORE
SERVICES:
IDENTITY 360, PRINT, DIGITAL TEMPLATES, PROMT GENERATIONS
TEAM:
ALEX EZHOV (DESIGN, ART DIRECTION)
ANASTASIA MIKHAILOVA (WEB DESIGN)
ANASTASIA ARTYUK (GENERAL PRODUCER)
NATALIA EROKHOVA (COPYWRITE)
AND MANY MORE
TENDEN IS A BRAND THAT CAREFULLY ACCOMPANIES YOU ON YOUR JOURNEY TO A BETTER LIFE, INSPIRING SMALL YET SIGNIFICANT CHANGES.
YOU DON’T NEED TO QUIT YOUR JOB, MOVE TO ANOTHER COUNTRY, RADICALLY CHANGE YOUR STYLE, OR LOSE WEIGHT — YOU CAN START WITH SMALL STEPS TOWARDS YOURSELF AND NOTICE THE TRANSFORMATION.
I STARTED WITH AN IMAGE THAT SHOULD BECOME THE BASIS OF THE POSTER. OF COURSE IT HAD TO BE A WOMAN. BUT WHAT SHOULD SHE LOOK LIKE?
AS A REFERENCE, I TOOK THE PAINTING “THE BIRTH OF VENUS”, AS A WOMAN’S APPEARANCE TO THE WORLD.
THE YOUNG RED-HAIRED GIRL LOOKS CALM, BUT NOT JOYFUL. THE PATH AHEAD PROMISES HER DIFFICULTIES THAT SHE WILL HAVE TO FACE. JUST LIKE ANY GIRL THESE DAYS WHO DECIDED TO CONNECT HER LIFE WITH SCIENCE.
THE TYPEFACES WERE INSPIRED BY THE LATE 19TH/EARLY 20TH CENTURY PROTESTS AROUND THE WORLD (IN PARTICULAR WOMEN'S MARCHES)
AT THIS TIME, THE ESTABLISHED POSTER GENRE BEGAN TO DICTATE THE RULES OF LOUD STATEMENTS FOR MANY YEARS TO COME.